Body Nutrition (usa)
“WOULD NOT HESITATE TO RECOMMEND”
Liz was well-prepared, hardworking and contributed good ideas. Would not hesitate to recommend.
— Greg Simek, Founder, Body Nutrition
Services: Influencer Strategy, Brand Ambassador Program Development and Management.
Aperol Spritz at the Australian OPen (melbourne)
“creative and supremely educated about her craft...
driving nearly 22 million opportunities ”
Working with Lizbeth was a fantastic experience for many different reasons, not only is she creative and supremely educated about her craft, she is trustworthy, diligent and a true team player. As our on-ground content and social strategist during Aperol Spritz's Australian Open sponsorship campaign she was an instrumental participant in driving nearly 22,000,000 opportunities to see. Her ability to create 'real time' social content in a way that resonated with the audience was fantastic and without doubt contributed to our phenomenal results. I hope to work with her again in the near future.
—Hayley Lyon, Account Director, Apparent
Services: Social media marketing and management (ie. Live on-ground content creation from photos, videos, gifs etc).
Millennials Marketing Conference 2016 (sydney)
“THE EVENT WAS HUGELY SUCCESSFUL FROM BRANDING THROUGH TO SALES AND THE ATTENDEE EXPERIENCE… I WOULD HIGHLY RECOMMEND LIZ"
We engaged Liz to develop the brand & event strategy for bringing a cutting edge conference, the Millennials Marketing Conference, to Australia.
Liz worked with us to develop a really fresh, relevant and spot on brand story through her excellent knowledge, skill and genuine interest in our company and the product.
From this she also helped create the event strategy through creative ideas across the whole event experience as well as a concise campaign plan for all of our communications along the event timeline.
Through Liz’s input, the event was hugely successful from branding through to sales and the whole attendee experience. I would highly recommend Liz to assist with business, or project based, branding and approach to market for out of the box thinking, attention grabbing and well executed delivery.
Services: Brand strategy (ie. brand story development and copywriting), Event experience and content strategy (ie. creative event experience), Campaign planning (ie. communications and event timeline)
“INCREASE IN ENGAGEMENT FROM OUR CORE MARKET WHICH HAS BEEN PRETTY REMARKABLE”
Lizbeth Pal’s work on our social media marketing has made a significant different to our business. We’ve seen a noticeable increase in engagement from our core market which has been pretty remarkable. Thanks for your efficient and hard work Liz.
— Adam Loxley, Director, Wakakirri
Services: Social media marketing and management, strategic sponsorship consulting.
Kismet Cafe (Philippines)
“MORE NEW CUSTOMERS!... RUNAWAY STRATEGIST GETS 5 STARS AND A SMILEY FACE! ”
Working with Runway Strategist was nothing short of amazing. I am by no means new to social media and have even taken a few marketing courses, but the amount of stuff I didn't realize I didn't know was staggering.
Liz helped me see the image that my business' social media involvement, or lack of, was painting.
With her guidance I was able to put together a social media posting schedule of content that showed customers (existing and potential) what our business is all about.
Since the social media audit and the resulting changes to social media activity, my business social media presence has enjoyed an increase in likes, views, shares, and follows. It has translated to a more complete picture of my business and more new customers!
Runway Strategist gets 5 stars and a smiley face!
— Dante Garzon, Founder, The Kismet Cafe
Services: Social Media Audit, Brand Strategy, Social Media Content Development